Fighting Failure is designed to help spread awareness of heart failure, to give people the knowledge to recognise the symptoms and to urge anybody who thinks they may be experiencing them to visit their healthcare professional. We want to support healthcare professionals to keep heart failure front of mind and offer appropriate testing and care for those they think might be experiencing heart failure.

Diagnosing heart failure early means patients can begin appropriate treatment sooner1, therefore reducing the strain on NHS budgets and resources, and offering them a better quality of life with the condition.

Heart failure affects almost 1 million people in the UK alone, with another approximately 200,000 new cases being diagnosed each year. This is similar to the total number of people who are diagnosed with the four most common cancers combined - breast, prostate, lung and bowel cancer.2 As it stands, heart failure is a considerable cost to the NHS. It accounts for 2% of the total NHS budget3 and 5% of all emergency admissions to hospital4.

In 2017/18, this condition was responsible for just over 68,000 emergency admissions to hospital in England and Wales. The median hospital stay was nine days on Cardiology wards and six days on General Medicine wards, with 10.1% of patients dying in hospital.5

This illustrates that the appropriate and optimal management of heart failure should be a priority for healthcare professionals and budget holders.

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~1 million

People living with heart failure in the UK2

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For ages 65+

Heart failure is the leading cause of hospital admissions6

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£2 billion

2% of the annual NHS budget is dedicated to heart failure care3

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Of people in a recent Novartis survey on public awareness did not know what the condition was7

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Of heart failure patients in a recent Novartis survey reported having access to a specialist as part of their MDT8

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In-hospital mortality rate for heart failure patients in 2017/185

Help us fight heart failure

Share what you’ve read today and together we can raise awareness of heart failure.

I’m working to improve heart failure care in the UK. Together we can ensure every patient is diagnosed early and has access to a heart failure specialist.



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Supported by
British Society For Heart Failure
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British Society For Heart Failure
British Society For Heart Failure
Cardiomyopathy UK
British Cardiovascular Society
British Association for Cardiovascular Prevention and Rehabilitation
 Scottish Heart Failure Nurse Forum

This campaign is funded and developed by Novartis, with support from the British Society for Heart Failure. Although great care has been taken in the compilation and preparation of the campaign to ensure accuracy, the British Society for Heart Failure makes no guarantees of any kind and cannot accept responsibility for any errors or omissions. The information and content that form part of the campaign is subject to change without prior notice. Any medical information is provided for information purposes only. For further information, contact your medical practitioner. The British Society for Heart Failure will not be liable (to the fullest extent permitted at law) for any loss, damage or inconvenience arising as a consequence of any use of the information and content forming part of the campaign.


  1. Wang Y et al. Early Detection of Heart Failure with Varying Prediction Windows by Structured and Unstructured Data in Electronic Health Records. IEEE Engineering in Medicineand Biology Society Annual Conference. 2015;2015:2530-2533. Available online at: Last accessed September 2020.
  2. Conrad, N. et al. Temporal trends and patterns in heart failure incidence: a population-based study of 4 million individuals. Lancet;391(10120):527-580. November 2017. Available online at: Last accessed September 2020.
  3. All-Party Parliamentary Group on Heart Disease and British Heart Foundation. Focuson Heart Failure: 10 recommendations to improve care and transform lives. 2016. Available online at: Last accessed: February 2020.
  4. NICE. Chronic heart failure in adults: diagnosis and management. NG106. September 2018. Full guideline. Available online at: Last accessed September 2020.
  5. NICOR HF audit 2017/18. Summary report published in 2019.
  6. NICE Acute Heart Failure: Diagnosis and Management. October 2014. Available online at: Last accessed September 2020.
  7. YouGov Public Survey CVM20-DOF-001
  8. PIP Patient Survey CVM20-DOF-002

CVM20-E011a(1) October 2020

Fighting Failure is a disease awareness campaign that has been sponsored and funded by Novartis Pharmaceuticals UK Ltd.

© 2020 Novartis Pharmaceuticals UK Ltd.

Novartis Pharmaceuticals UK Limited is a private limited liability company registered in England and Wales under number 119006 Registered office 2nd Floor, The WestWorks Building, White City Place, 195 Wood Lane, London, W12 7FQ.

Reporting side effects
Adverse events should be reported. Reporting forms and information can be found at (UK).

CVM20-E011b August 2020