There are nearly 1 million people with heart failure in the UK and nearly 200,000 are diagnosed each year.1,2 These figures are similar to the combined total number of those diagnosed with the four most common cancers - breast, prostate, lung and bowel cancer.1 And yet, our research based on a public awareness survey suggests there is a lack of awareness about exactly what heart failure is and how it impacts the body if left undiagnosed and untreated.

Fighting Failure is designed to help spread awareness of heart failure, to give you the knowledge to recognise the symptoms and to urge anybody who thinks they may be experiencing the symptoms to visit their healthcare professional. If you think you or someone you know is experiencing any of the symptoms described on this website, we recommend you discuss this with a healthcare professional, such as your GP. Diagnosing heart failure early means patients can begin appropriate treatment and care sooner3, offering those living with the condition a better quality of life, whilst also reducing the impact on NHS budgets and resources.

Whether you are directly affected by heart failure, or simply care about those who are, we would like you to get involved and help us in our effort of #fightingfailure.

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~1 million

People living with heart failure in the UK1,2

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For ages 65+

Heart failure is the leading cause of hospital admissions in the UK4

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£2 billion

2% of the annual NHS budget is dedicated to heart failure care5

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Of people in a recent Novartis survey did not know what the condition was6

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Of heart failure patients reported having access to a specialist as part of their MDT7

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In-hospital mortality rate for heart failure patients in 20188

Monitor your condition

Now, more than ever in these unprecedented times, it’s important to stay on top of your own condition the best you can. Use this quick and easy questionnaire to monitor your symptoms week on week to give yourself a clear indication of your condition’s progression.

If you find your symptoms are worsening, and/or changing, don’t panic. Simply contact your GP or your heart failure team and they’ll give you advice on what to do.

Start the questionnaire

Help us fight heart failure

Share what you’ve learnt today and together we can raise awareness of heart failure.

I’ve just learnt about the impact heart failure has in the UK. I’m sharing this so we can all fight heart failure together to improve care across the UK.



Sunil talks about
Heart Failure

Watch Sunil's documentary to
see how heart failure
impacted his life.
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Track symptoms

Symptoms of
heart failure

Can you spot the symptoms of
heart failure? Learn the
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Supported by
British Society For Heart Failure
Pumping Marvellous Logo
British Society For Heart Failure
British Society For Heart Failure
Cardiomyopathy UK
British Cardiovascular Society
British Association for Cardiovascular Prevention and Rehabilitation
 Scottish Heart Failure Nurse Forum

This campaign is funded and developed by Novartis, with support from the British Society for Heart Failure. Although great care has been taken in the compilation and preparation of the campaign to ensure accuracy, the British Society for Heart Failure makes no guarantees of any kind and cannot accept responsibility for any errors or omissions. The information and content that form part of the campaign is subject to change without prior notice. Any medical information is provided for information purposes only. For further information, contact your medical practitioner. The British Society for Heart Failure will not be liable (to the fullest extent permitted at law) for any loss, damage or inconvenience arising as a consequence of any use of the information and content forming part of the campaign.


  1. Conrad, N. et al. Temporal trends and patterns in heart failure incidence: a population-based study of 4 million individuals. Lancet; 391(10120):527-580. November 2017. Available online at: Last accessed: September 2020.
  2. BMJ (2016) Use of hospital services by age and comorbidity after an index heart failure admission in England: an observational study. Available online at: Last accessed: September 2020.
  3. Wang Y et al. Early Detection of Heart Failure with Varying Prediction Windows by Structured and Unstructured Data in Electronic Health Records. IEEE Engineering in Medicine and Biology Society Annual Conference. 2015;2015:2530-2533. Available online at: Last accessed: September 2020.
  4. NICE Acute Heart Failure: Diagnosis and Management. October 2014. Available online at: Last accessed: September 2020.
  5. All-Party Parliamentary Group on Heart Disease and British Heart Foundation. Focus on Heart Failure: 10 recommendations to improve care and transform lives. 2016. Available online at: Last accessed: February 2020.
  6. YouGov Public Survey
  7. PIP Patient Survey
  8. NICOR National Cardiac Audit Programme. National Heart Failure Audit 2017/18 Summary Report. 2019.

CVM20-C007(1) October 2020

Fighting Failure is a disease awareness campaign that has been sponsored and funded by Novartis Pharmaceuticals UK Ltd.

© 2020 Novartis Pharmaceuticals UK Ltd.

Novartis Pharmaceuticals UK Limited is a private limited liability company registered in England and Wales under number 119006 Registered office 2nd Floor, The WestWorks Building, White City Place, 195 Wood Lane, London, W12 7FQ.

Reporting side effects
If you get side-effects with any medication you are taking, talk to your doctor, pharmacist or nurse. This includes any possible side effects not listed in the information leaflet that comes in the pack. You can report side effects via the Yellow Card Scheme at (UK).
By reporting side effects you can help provide more information on the safety of your medication.

CVM20-C007q August 2020